Systems-Built.
Freedom-Focused.
I’m Dustin Winchell—a small-town Texan turned 7-figure entrepreneur on a mission to help Kingdom-minded business owners scale with purpose, automate with integrity, and live with more time, freedom, and peace.
Let’s scale your business—so you can live
the life you were actually called to build
Trusted by 100+ entrepreneurs—from multi-location business owners to solo founders and legacy-driven coaches.
Trusted by 100+ entrepreneurs—from multi-location business owners to solo founders and legacy-driven coaches.
I didn’t grow up with money, connections, or a roadmap. I grew up in a small Texas town with big dreams, a chip on my shoulder, and a conviction that life could be more than survival.
I started my first business after high school with bounce houses and a popcorn machine. Since then, I’ve built and burned businesses, faced burnout, wrestled with identity, and eventually found something far more valuable than success—purpose.
I did what most entrepreneurs do—I hustled hard, wore every hat, and thought the only way to grow was to work more. I scaled an agency to 30+ team members and hit 7 figures, but behind the scenes, I was tired, overwhelmed, and spiritually dry.
Everything changed when I discovered the power of systems, automation, and a renewed walk with God. I stopped chasing and started building—intentionally. I realized I didn’t just want a business that just made money... I wanted one that honored my faith, protected my time, and created space for what matters most.
Today, I help Kingdom-driven entrepreneurs turn chaos into clarity using strategy, systems, and AI—so they can scale with peace, not pressure. I believe when you align your business with your calling, you don’t just grow… you multiply.
—not the other way around—I’d be honored to help.
I’m not here to help you hustle harder—I’m here to help you build smarter. I believe business should serve your life, not steal from it. That’s why everything I create is rooted in Kingdom principles and powered by strategy. The goal? Generational impact, time freedom, and a business that reflects your calling—not just your capacity.
Everything I do is rooted in biblical principles. I believe God is the CEO, I’m just stewarding what He’s entrusted to me.
Success at work means nothing if I’m failing at home. I create systems that free up time for what matters most.
Business isn’t about transactions—it’s about transformation. Lead with value, and the rest follows.
Simple scales. Complex fails. I believe in breaking things down, removing the noise, and building systems anyone can actually use.
Hustle isn’t a badge of honor—it’s a trap. The right systems create freedom, peace, and real momentum.
I’m not building for the next launch. I’m building for the next generation.
I help coaches, consultants, and service-based entrepreneurs build businesses that scale with strategy—not stress. Whether you want to join my community of other like-minded business owners, need a full AI system built for you, or just a plug-and-play framework to get started, I’ve got a path that fits your pace, your goals, and your values.
Get direct 1-on-1 consulting with me—where I break down everything I know about marketing, personal branding, automation, AI, and scaling a purpose-driven business. No fluff. Just high-impact strategy tailored to you.
AI Systems
Custom AI automation to handle lead capture, follow-up, appointment setting, onboarding, and more—so you can grow without being glued to your inbox.
Prefer the DIY route? Sign up for BrandBoost CRM—our AI-powered software loaded with pre-built systems, proven frameworks, and ready-to-use automations you can plug into your business today. No guesswork. No tech headaches. Just results.
I don’t work with everyone—and that’s intentional. I serve leaders who want to scale with strategy, lead with purpose, and build businesses that reflect who they are (and Whose they are). If you’re after shortcuts or hype, I’m not your guy. But if you’re serious about building a real business that gives you more peace, profit, and purpose—read on.
You’re a coach, consultant, or service-based entrepreneur
You value faith, family, and freedom over fame or hustle
You want to scale smarter using systems and automation
You’re tired of duct-taping software together
You’re serious about building systems that support your growth
You want mentorship, not just another “marketing course”
You believe how you build is just as important as what you build
You’re a coach, consultant, or service-based entrepreneur
You value faith, family, and freedom over fame or hustle
You want to scale smarter using systems and automation
You’re tired of duct-taping software together
You’re serious about building systems that support your growth
You want mentorship, not just another “marketing course”
You believe how you build is just as important as what you build
“I built this for the kind of business owner I used to be—hungry for more, but ready to do it right.”
I’ve helped business owners across industries simplify their systems, automate what matters, and finally build with peace of mind. But don’t just take my word for it—here’s what they’re saying.
"Dustin and his team at BrandBoost AI have helped my company break through barriers other competitors in my industry would not go to. I am proud to be working with them for the past 3 years and continue to push the limits with AI to help my company impact more people and be leaders in our field! Highly recommend. Quit waiting. Go for it!"
Dr. Jesse Jacobs
Multi-Location Chiropractic Owner
"Shoutout to Dustin and BrandBoost.ai for completely transforming my brand! 🚀 From building and creating my websites and bringing the Deal Manager Pro brand to life—they absolutely crushed it. Their team is crazy creative, super professional, and genuinely care about your vision. If you’re launching a brand and want it to look and feel next level, BrandBoost.ai is the only name you need. 🔥"
Brandon Richards
Real Estate Investor and SaaS Owner
"Dustin has helped us get our CRM set up and AI chat bits integrated. He has been a huge help in getting some other technology integrated. His knowledge is great and communication was on point. It also helps that he is just an all around good guy."
Chris Vincent
Landscaping Business Owner
—a small-town Texan turned 7-figure entrepreneur, business strategist, and systems builder. I’ve been through burnout, bad partnerships, and building from scratch more times than I can count. What changed everything? Faith, mentorship, and the decision to stop grinding and start building with intention.
Now, I help entrepreneurs reclaim their time, their purpose, and their peace using smart systems and proven strategies. If you’re ready to build something real—you’re my kind of person.
📍 Based in North Texas
🛠️ Built 3 businesses from scratch
🧩 Scaled an agency to 7 figures with 30+ employees
💰 Helped clients generate 8 figures in revenue
🤖 50+ businesses using my AI systems
🙌 Faith-led & family-focused
“I’m not building for followers—I’m building for legacy.”
I’ve built a few things over the years—each one designed to help entrepreneurs like you save time, simplify growth, and stop running your business like it’s 2012. Dive in, find what fits, and let’s scale smarter.
Custom AI Systems
Done-for-you automations to help you generate leads, follow up instantly, book appointments, onboard clients, and streamline fulfillment—without lifting a finger.
All-In-One Growth Hub
A powerful, easy-to-use CRM that replaces 20+ tools, streamlining lead management, automation, and sales—without the tech headaches.
Learn. Connect. Scale Smarter.
My $97/month community for service-based entrepreneurs—access playbooks on marketing, branding, automation, AI, plus weekly support and a values-aligned network.
Plug-and-Play Resources
Pre-built automation templates, copy frameworks, and systems you can customize in minutes to boost leads, conversions, and efficiency—no need to start from scratch.
The best way to grow? Don’t do it alone.
Inside my $97/month community, you’ll get full access to everything I’ve learned about building, automating, and scaling a purpose-driven business—from AI and systems to marketing, personal branding, and more.
No fluff. No hype. Just strategy, support, and a Kingdom-minded space to grow with other serious entrepreneurs.
Here’s what’s waiting inside:
Weekly group coaching & live Q&A
Plug-and-play tools, templates & systems
Exclusive discounts on DFY services
& private calls
My AI automation & marketing playbooks
Guest trainings, workflows, and bonus drops
Community support from like-minded
entrepreneurs